Selling the Invisible

Book Update Number 2

The title of the second book that I chose to read over the course of the first quarter is called Selling the Invisible by Harry Beckwith. I chose to read this because I feel this will greatly prepare me for my upcoming DECA competition. I am in Business Services Marketing and this book is giving me insight on how to market an intangible service. I just finished the book and it has an interesting point of view. It offers advice such as thinking dumb and differently. I learned that when people go to McDonald's, they do not go there for the French fries, but instead for the experience. Also, it is not who has the smarter idea but the more creative one. I'm hoping this book will help me get a jump start on my competition. I was doing research and most kids that compete have read marketing textbooks and have been preparing for months. I'm hoping that the insight given in the book is good enough and is something the textbooks won't teach the other competitors. I would recommend this book to whoever is going into the field of business. It truly changes the way you perceive a business.